Author of the book "The 24 Laws of Marketing Every Real Estate Practitioner Must Know", RCI’s founder Armen Gukasyan draws on years of professional experience in real estate and law, a strong background in marketing, and a conviction that residential real estate decisions should receive all the strategic, research, and risk assessment consideration afforded to major business investments.

RCI not only helps you buy and sell property more effectively but lends its expertise to the entire decision-making process surrounding these transactions. Armen notes, “Thirty to forty years ago you went to a Realtor for advice on the right time to buy or sell, whether to buy a second home, how to choose the right loan, and so on. Your Realtor was your trusted advisor. Now it’s become so competitive that Realtors concentrate exclusively on transactions. What we’re really doing at RCI is going back to that original relationship. But there’s a difference. Now, with savings at historic lows and debt ratios soaring, the financial stakes are much higher. And everything is more complex, so your counselor needs to have real expertise in several areas.”